January 2018, I decided to make my blogging journey “official”. I call it a journey, because it’s been just that. In the past seven months, I’ve learned so much that I had no idea I would need to know, in order to be a successful blogger. One of the most important things I learned was how to use Pinterest. If you are a prospective blogger, new blogger, or struggling blogger, I want to share my insights on how I grew my Pinterest traffic to over 1 Million viewers a day in four months. Why is Pinterest so important? What about your blog view traffic?
Pinterest may be seen as social media to most, but in the blogger business, it is a search engine. Let me elaborate- Have you ever decorated your home, but needed inspiration? Where did you go? I know every time I’m traveling, decorating, or trying to decide on outfits, I go directly to Pinterest and search key words that specifically pertain to what I’m doing. “Places to visit in Seattle”, “What to wear in New York”, “Fall outfits”, etc. And, that’s how it is a search engine.
So, what does Pinterest traffic have to do with blog traffic? It’s quite simple- The more views on Pinterest, the more likely your blog content will be viewed. Just like any other search engine, Pinterest uses key words, and what is “popular” to suggest to searchers, or in this case, “Pinners”. Pinterest is the key to making any blog post “viral”.
Now, how did I manage to break from 0 viewers? How did I grow to 1 million viewers a day in a matter of four months, driving my blog traffic up 300% each month? How can you do the same? It does take work, but it is actually kind of simple!
Pin like CRAZY!
I pin every day, all day. I pin my own content, content that is suggested from Pinterest, and I search for content to pin. However, I never pin content I’m not interested in, that doesn’t relate to my boards or doesn’t match the content of my blog (Travel, food, family). I try to aim for a minimum of 20 pins per day, but my ultimate goal is to pin at least 100 pins a day. I don’t pin all at once, though. I spread my pins throughout the day, because not everyone is on Pinterest the same time that I am. So, how do I spread out my pins? By using this:
Tailwind is my absolute FAVORITE tool to use for growing my Pinterest and blog. Tailwind is basically a way to schedule pins, and a way to analyze how your pins (and ultimately, how your blog posts) are doing. Besides this, what is so special about Tailwind? Well, the “Tribes” feature. Tribes are groups of fellow pinners, who are trying to their pins viewed. It’s an exchange group to support each other- I submit a pin, and someone may repin it. For every pin I submit, I return the favor and pin someone else’s pin.
Unfortunately, if you want to be able to use Tailwind to it’s full extent, you have to pay for the service. This is totally worth it, though! The more you pay, the more pins you can schedule, Tribes you can join, and the more pins you can submit to Tribes! Want to try a free month of Tailwind? Try it here!
Key words and phrases in Pin descriptions
There’s a reason why you are given space to describe your pin. This is the perfect opportunity to use key words and phrases. Don’t know what to put? Go to Pinterest or Google, and search the main word of your blog post. For example, I recently posted The Ultimate Guide to Visiting San Francisco. I go to Pinterest or Google, and I search the main word or idea from my post, “San Francisco”. The result? I get a top suggestion of what to write in my description, “San Francisco Things To Do In…” based off what people are searching for.
The description section gives you a lot of space, so use as much of it as you can! More specifically, try to aim for about 300 words, which can include hashtags!
Group Pinterest boards
Everyone has different opinions about group Pinterest boards, because like Tailwind, you are expected to repin other’s pins, if you submit a pin to the board. This means that there may or may not be pins that don’t match your content type. It’s important to join boards that relate to your Pinterest, Pinterest boards, and if you are a blogger, your blog content. For example, I post about food and recipes. I joined the group board, “Food Heaven!”, because everyone submits pins related to food- aka the same thing I post about.
Pinterest Board Categories
Pinterest categories have two different meanings nowadays, with the new feature Pinterest created (Sections). What I’m referring to is below:
Under description, there is are categories for you to list your Pinterest board under. These are general categories that most people search for, and how Pinterest categories pins for it’s “explore” feature.
*Note: On the Pinterest app, Explore is on the bottom, in the middle (between following and notifications)*
If you want more visibility, make sure your boards are categorized, and all your pins are under the proper boards!
How I grew my Pinterest traffic to over 1 million viewers a day in four months was just what my blog needed to grow, and become more successful. How do you like these tips? Do they sound doable? Let me know how fast you’ve grown your Pinterest! If you have any tips to add, please share them in the comments!