Last month, I wrote a post about how I achieved over one million viewers on Pinterest a DAY. This meant I was averaging a million viewers a month! This exploded my blog traffic! While I would say my strategies to get me to that were totally important, I know there are also other important strategies to use for Pinterest. This week I’m posting for five days straight to help you grow your social media and blog- What I’m calling “My 5 ways in 5 days”! First and foremost, here is 5 ways to optimize your Pinterest account:
1.Clean up, organize, and add cover images to your boards
- Categorize your boards
While I noticed the explore feature is M.I.A., the concept of categorizing your boards is still important. By categorizing your boards, your organizing them. This helps a board and pins under that board become easily discoverable.
To get to editing mode for a board, click the board, then the pencil in the top left of your screen.
- Give boards appropriate titles
I know it used to be a ‘thing’ to have boards named after song lyrics, or with silly titles, but get rid of those names! For example, I had a board titled “Meow”. It was a board full of animals, and was super cute and fun. But, this is not helpful, and doesn’t allow non-followers to find that board or your profile. Instead, SEO the board! Give the board a title of something that someone would search. For example, the board below. It’s a food board, and it contains breakfast recipes. You know exactly what to expect when you follow this board, and it makes it easy to find, if someone searches “breakfast” or “breakfast recipes”.
- Write board descriptions
Again, this is about SEO. In a title, you can only see limited information, but in the description, you can write a whole paragraph. While it’s not entirely recommended to write a ton, you do want to cover more information that you couldn’t fit in the board title. I didn’t go too crazy on this one, and just added “recipes” to the description. This is a general board on sauces, dressings and dips. However, if it were on general dips, I could elaborate on what kind, in the description. For example, I could list “healthy dips”, “instant pot dips”, etc.
- Choose board cover images
I didn’t do anything fancy, but I created my own board cover images. I chose to do this, over having a picture theme, because I thought it looked more organized. While some people do chose the other route, it’s up to you and how creative you are!
Interested in creating your own board image? Follow these instructions: Click ‘create pin’ (found on the top left of your screen), upload an image (include a website), and click ‘upload pin’.
- Rearrange your boards
You want your Pinterest boards to be organized, so it’s important to arrange them accordingly. First, you want to ‘highlight’ boards that are most important to you. For example, if you are a blogger, and have a board dedicated to your blog, put that first. This allows that board to be seen as soon as someone clicks on your profile. After you’ve chosen the important boards, arrange the rest how you would like. I’m OCD, so I have all of my boards in alphabetical order, but my blog board is still the first to be seen!
If you don’t know how to rearrange your boards, use the drop down menu (as seen highlighted below).
2. Add keywords to your name and description
Are you noticing a recurring theme? It’s all about making your account, boards, and pins discoverable. With that being said, you want to make your name, and profile description have words that say exactly who you are, and include words that people may search for.
3. Convert to a business account
How are you supposed to know if your Pinterest is doing well, if you don’t have a business account? Pinterest Business not only comes with analytics and the ability to create ads, but it is FREE! It’s also super simple to create a business account. If you already have a personal account, just convert it to business from your settings:
-Log in to your profile
-Follow this link to convert to a business account
-Fill out your information and click Done
If you don’t have an account already, follow the instructions here:
-If you have a personal profile, log out of it
-Go to Pinterest for Business and click Join as a Business
-Fill out details about your business and the person who’ll manage the profile
-Read and accept the Business Terms of Service and click Create Account
4. Use ‘Rich Pins’
If you blog about recipes or products, a rich pin is HUGE. Basically, a rich pin is a pin that contains more information. Below is an example of a rich pin:
As you can see in this example, this pin contains a little tid bit about the pin plus the ingredients needed. This is a tactic to entice readers. The thought is if people have good experiences with your pins, they are more likely to open the pin, check out your profile, and/or your blog/business.
5. Update your profile picture
Yes, that means get rid of that up close, bad lighting selfie from 2010. You also DO NOT want this guy below:
Instead, update your profile picture to something clean and clear. Think professional headshot or professional family pictures. You want your Pinterest to be a reflection of your business, to be taken seriously, but you also want to be personable!
How do you like these Pinterest tips? Have you had success with the tips I listed? Comment below!