To conclude my “5 Ways in 5 Days” series, I wanted to tell you about one of my favorite tools I use to gain more traffic. I would say that while majority of my blog traffic comes from Pinterest, most of it actually starts with Tailwind. How? Because of bloggers supporting bloggers! In other words, bloggers help each other by sharing each others content on Pinterest, which gives more content exposure.
When I first publicized my blog, I was nervous to invest in anything. I obviously didn’t want to lose money. A reasonable concern, right? What was nice is I was able to try a free month of Tailwind, and then determine if it was worth the time and money. And, it totally was! After another month of trial at the lowest plan, I loved it so much, I had absolutely no concern about it being my biggest expense. Obviously, you need to know how to use it and how it helps you gain readers, though. So, read on to learn 5 ways to use Tailwind to gain more traffic!
Tailwind tribes are a group of like-minded content creators that help each other out by sharing pins. Each tribe is categorized by type (lifestyle, travel, etc.), and it can even be broken down further (budget, mental health, etc.).
Each tribe has their own set of rules. Some tribes are “open”, which means anyone can join, and some are closed- you have to request to join. The tribes all have guidelines, which vary, but the general rule is if you submit a pin, you are expected to reciprocate. By sharing other people’s content, you are also pinning more, which is great to gain more traffic to Pinterest!
Pin from Instagram
This is exactly what it sounds like- Tailwind gives you the ability to connect your Instagram and Pinterest, and share your Instagram photos to Pinterest. If you are a blogger or business owner like me, who has shoppable images on Instagram, you want them to get as much exposure as possible! Pinterest has a different audience, which means more people who can discover you on different forums!
In order to schedule it’s quite simple, you go to “publisher” on the left hand side, “pin from Instagram”, press schedule on the post of your choice, and you can choose which board the pin goes to! Yay double exposure!
The pin scheduler is a clever tool that allows you to schedule pins, which keeps you from constantly manually pinning. It has multiple components to it:
You can “set” or schedule intervals for pins. Say you would like post the same pin to multiple boards, but you don’t want them to post at the same time. You can use the set interval feature and chose a duration between pins, such as 1 hour, 2 hour, etc.
You have the ability to schedule UNLIMITED amount of pins, whether they are yours or from one of the tribes you are in!
Best time to pin
Tailwind uses a “smart schedule”, which tells you the most optimum time to pin. You can add or remove these time slots or generate a new schedule, if you determine the previous schedule wasn’t as effective.
There are a few analytics for Pinterest- profile performance, board insights, pin inspector, and website insights.
Profile performance tells you follower loss or gain, the amount of pins you submit per week/all time, how many repins you receive, and engagement rates.
Board insights tells you how many pins each of your boards have, followers, repins and how well they are doing.
Pin inspector tells you how well individual pins are doing.
Last, but not least, is website insights. This tells you the trends from your website, meaning what people pin more of from the site.
For Instagram, there is profile performance and post inspector. The concept is almost the exact same!
How did you like this 5 day series? Are there any blog related topics you would like to see on another series? Let me know in the comments!